Viral Advertising

Viral marketing spreads from person to person like a virus!

Viral advertising is alternative marketing technique that uses pre-existing social networking services to increase brand awareness and achieve other marketing objectives.

Viral marketing includes any strategy that encourages the individual to share the marketing message to others. A good viral marketing strategy uses the advantage of the fast multiplication to deliver the message to thousands or millions of people.

How Effective is Viral Marketing?

Viral marketing can be a very effective way to generate a buzz and attract attention to your buiseness and brand. But attracting great interest is not as easy, but it is possible. Most viral advertising campaigns are used to build brand awareness and are used by large brand focused businesses like Coca-Cola or Red Bull. Smaller companies may create successful viral advertisements but only generate a small number of conversations and sales.

It’s important to be clever with it and make sure it’s a suitable form of advertising for your business. The perfect example of a good viral campaign is the DollarShaveClub.com.

“Marketers have a tough challenge today,” said Michael Dubin, founder and CEO of DollarShaveClub.com, which launched March 6, 2012, via a YouTube video that went viral and currently has 600,000 active members.

We believe that if anything has a hope of getting shared it needs to be pretty exceptional in the first place, so we strive to make work based on outstanding ideas and award winning executions, and then distribute them to achieve the success they deserve!